{"id":18515,"date":"2016-05-23T09:00:27","date_gmt":"2016-05-23T12:00:27","guid":{"rendered":"http:\/\/patagoniambiental.com.ar\/?p=18515"},"modified":"2016-05-23T09:00:27","modified_gmt":"2016-05-23T12:00:27","slug":"empresa-de-cosmeticos-natura-compra-70-000-bonos-de-carbono-del-parque-eolico-rawson-de-genneia","status":"publish","type":"post","link":"https:\/\/patagoniambiental.com.ar\/info\/empresa-de-cosmeticos-natura-compra-70-000-bonos-de-carbono-del-parque-eolico-rawson-de-genneia\/","title":{"rendered":"Empresa de cosm\u00e9ticos Natura compra 70.000 bonos de carbono del parque e\u00f3lico Rawson"},"content":{"rendered":"

Natura Cosm\u00e9ticos anunci\u00f3 la adquisici\u00f3n de 70 mil bonos del mercado voluntario de carbono correspondientes al parque e\u00f3lico Rawson de Genneia, el mayor de la Argentina. La operaci\u00f3n, cerrada en m\u00e1s de $ 4 millones, permite a Natura -la empresa B Corp m\u00e1s grande del mundo, y la primera de capital abierto en recibir esta certificaci\u00f3n- certificar una reducci\u00f3n de 70 mil toneladas de C02 y compensar as\u00ed las emisiones generadas en el pa\u00eds en el per\u00edodo 2013\u00ad-2016, como parte de su programa de carbono neutro lanzado en 2007.<\/p>\n

El anuncio cobra especial relevancia al ser no s\u00f3lo la mayor operaci\u00f3n de compraventa de bonos de carbono entre empresas privadas en el pa\u00eds, sino tambi\u00e9n el primer proyecto argentino de energ\u00eda e\u00f3lica registrado y comercializado en el mercado voluntario de bonos. Las reducciones fueron certificadas a trav\u00e9s del Verified Carbon Standard (VCS), el principal mercado voluntario de bonos de carbono a nivel mundial.<\/div>\n
<\/div>\n
Es la primera inversi\u00f3n de este tipo de Natura en el pa\u00eds; hasta el momento hab\u00eda apoyado 23 proyectos energ\u00e9ticos y forestales de bonos de carbono en la regi\u00f3n Panamaz\u00f3nica, principalmente en Brasil, y tambi\u00e9n en Colombia y Per\u00fa. Con el programa Carbono Neutro, la empresa asumi\u00f3 el desaf\u00edo de medir los impactos de toda su cadena de producci\u00f3n y promover una reducci\u00f3n continua de la emisi\u00f3n de gases de efecto invernadero a trav\u00e9s de compromisos p\u00fablicos.<\/div>\n
<\/div>\n
Las emisiones que no pueden ser evitadas se neutralizan apoyando proyectos de compensaci\u00f3n que tengan adem\u00e1s un fuerte perfil innovador e impacto positivo para las comunidades locales, como fue el caso de la comunidad aborigen de Rond\u00f4nia (Brasil), el primer programa ind\u00edgena en vender bonos de carbono a nivel mundial en 2013.<\/div>\n
<\/div>\n
\u201cCuando comenzamos a evaluar proyectos locales para neutralizar nuestras emisiones en el pa\u00eds, el parque e\u00f3lico Rawson represent\u00f3 la mejor opci\u00f3n porque nos permit\u00eda no s\u00f3lo apoyar un sector clave para el desarrollo sustentable del pa\u00eds, sino acompa\u00f1ar a Genneia en esta primera certificaci\u00f3n que puede abrir un nuevo campo de inversiones\u201d, afirm\u00f3 Diego de Leone, gerente general de Natura Argentina.<\/div>\n
<\/div>\n
Para Genneia, compa\u00f1\u00eda l\u00edder en operaci\u00f3n y desarrollo de energ\u00eda e\u00f3lica del pa\u00eds, fue solo el primer paso, ya que hoy puede llegar a incorporar hasta 180.000 nuevos certificados de reducci\u00f3n de emisiones por a\u00f1o.<\/div>\n
<\/div>\n
\u201cEstamos orgullosos de ser la primera compa\u00f1\u00eda energ\u00e9tica en la Argentina que logra comercializar bonos. Tambi\u00e9n, por el hecho de que Natura haya sido la primera empresa con la que logramos este intercambio. Trataremos de seguir consolidando el desarrollo de este negocio\u201d, afirm\u00f3 Walter Lanosa, gerente general de Genneia, empresa que produce 300 GWh y le brinda energ\u00eda a 100.000 hogares de nuestro pa\u00eds.<\/div>\n
<\/div>\n
Fuente: Asociaci\u00f3n Argentina\u00a0E\u00f3lica<\/div>\n","protected":false},"excerpt":{"rendered":"

Natura Cosm\u00e9ticos anunci\u00f3 la adquisici\u00f3n de 70 mil bonos del mercado voluntario de carbono correspondientes al parque e\u00f3lico Rawson de […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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