{"id":19274,"date":"2016-07-05T09:00:16","date_gmt":"2016-07-05T12:00:16","guid":{"rendered":"http:\/\/patagoniambiental.com.ar\/?p=19274"},"modified":"2016-07-05T09:00:16","modified_gmt":"2016-07-05T12:00:16","slug":"turismo-rio-negro-participa-de-una-novedosa-campana-promocional-de-invierno","status":"publish","type":"post","link":"https:\/\/patagoniambiental.com.ar\/info\/turismo-rio-negro-participa-de-una-novedosa-campana-promocional-de-invierno\/","title":{"rendered":"Turismo: R\u00edo Negro participa de una novedosa campa\u00f1a promocional de invierno\u00a0"},"content":{"rendered":"<p>Con el mensaje \u201cPasala bien, ven\u00ed al Sur\u201d, el Ministerio de Turismo, Cultura y Deporte de R\u00edo Negro, participa a trav\u00e9s de la coordinaci\u00f3n del Ente Patagonia de una novedosa campa\u00f1a de invierno que se realiza en gr\u00e1fica, spots, y acciones en redes sociales\u00a0 y en v\u00eda p\u00fablica. La misma, busca captar la atenci\u00f3n mediante el humor y la conexi\u00f3n inmediata con el p\u00fablico.<\/p>\n<p>El objetivo es dar a conocer todos los productos que ofrece el invierno en Patagonia, destacando ballenas, glaciares, gastronom\u00eda, turismo de estancias, y las diversas actividades que pueden disfrutarse en la nieve patag\u00f3nica.<\/p>\n<p>A trav\u00e9s de una est\u00e9tica actual, fresca y descontracturada, la campa\u00f1a promocional incluye carteles transluminados\u00a0 en subte y v\u00eda p\u00fablica.\u00a0Adem\u00e1s banners en lunetas en micros de las ciudades de Buenos Aires, Rosario y C\u00f3rdoba.<\/p>\n<p>La publicidad en gr\u00e1fica, de la campa\u00f1a de invierno de Patagonia se ver\u00e1 en diarios y revistas de alcance nacional, en tanto que en radio se difunde en el aire de emisoras lideres. Tambi\u00e9n se proyecta un corto promocional en salas de cine de Buenos Aires, Rosario y C\u00f3rdoba y Salta.<\/p>\n<p>En referencia a la promoci\u00f3n online de la campa\u00f1a de invierno, se canaliza a trav\u00e9s de redes sociales: Facebook, twitter e instagram y el canal Youtube con el spot de la campa\u00f1a y videos.<\/p>\n<p>La campa\u00f1a promocional de invierno que desarrolla el Ente Patagonia, se concreta mediante una acci\u00f3n cooperada entre el Ministerio de Turismo de Naci\u00f3n\u00a0 y las provincias patag\u00f3nicas.<\/p>\n<p>Fuente: Gobierno de R\u00edo Negro<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con el mensaje \u201cPasala bien, ven\u00ed al Sur\u201d, el Ministerio de Turismo, Cultura y Deporte de R\u00edo Negro, participa a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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