{"id":20798,"date":"2016-09-20T09:00:16","date_gmt":"2016-09-20T12:00:16","guid":{"rendered":"http:\/\/patagoniambiental.com.ar\/?p=20798"},"modified":"2016-09-20T09:00:16","modified_gmt":"2016-09-20T12:00:16","slug":"turismo-rio-negro-participo-de-curso-sobre-excelencia-en-la-gestion-de-destinos","status":"publish","type":"post","link":"https:\/\/patagoniambiental.com.ar\/info\/turismo-rio-negro-participo-de-curso-sobre-excelencia-en-la-gestion-de-destinos\/","title":{"rendered":"Turismo: R\u00edo Negro particip\u00f3 de curso sobre excelencia en la gesti\u00f3n de destinos"},"content":{"rendered":"<p class=\"x_MsoNormal\"><b><\/b>\u00a0R\u00cdO NEGRO.-\u00a0El Gobierno de R\u00edo Negro, a trav\u00e9s del Ministerio de Turismo, Cultura y Deporte, particip\u00f3 del curso internacional de la Organizaci\u00f3n Mundial del Turismo, \u201cExcelencia en la gesti\u00f3n tur\u00edstica: el turista digital\u201d.<\/p>\n<p class=\"x_MsoNormal\">La secretaria de Turismo, Silvia Luzzardi, y la directora de Acciones Promocionales, Carolina Ciliberto, representaron al Gobierno de R\u00edo Negro en el curso internacional cuyo objetivo fue la actualizaci\u00f3n de conocimientos, herramientas, habilidades y contenidos te\u00f3ricos-pr\u00e1cticos relacionados con el marketing y la experiencia del turista en la era digital.<\/p>\n<p class=\"x_MsoNormal\">Hoy el entorno digital acompa\u00f1a al turista desde la inspiraci\u00f3n por descubrir nuevos lugares de viaje hasta compartir las experiencias vividas. En este contexto, se considera muy importante que los destinos puedan generar un marketing de experiencias orientado al viajero.<\/p>\n<p class=\"x_MsoNormal\">El curso propuso a los participantes cuatro d\u00edas te\u00f3ricos-pr\u00e1cticos, durante el cual se realizaron presentaciones, discusiones, debates, trabajos en grupo y actividades pr\u00e1cticas, a fin de compartir conocimientos, herramientas, habilidades y la oportunidad de discutir y poner en pr\u00e1ctica temas relevantes al marketing digital y la experiencia del turista.<\/p>\n<p class=\"x_MsoNormal\">En este marco, el viernes 16, se realiz\u00f3 la conferencia abierta al p\u00fablico en general \u00abTendencias en Marketing para el turista digital\u201d donde expertos internacionales en marketing digital en turismo informaron a unos 350 oyentes sobre las nuevas tendencias y, a la vez, dieron ejemplos de buenas pr\u00e1cticas y casos internacionales relacionados con la tem\u00e1tica.<\/p>\n<p class=\"x_MsoNormal\">Participaron funcionarios de la Administraci\u00f3n P\u00fablica nacional, regional y local; organizaciones mixtas y privadas ligadas al marketing tur\u00edstico y digital de Catamarca, Jujuy, Misiones, Neuqu\u00e9n, R\u00edo Negro, Salta, San Juan, Santiago del Estero y Tucum\u00e1n. Adem\u00e1s, 20 becarios internacionales de Brasil, Chile, Ecuador, El Salvador, Honduras, M\u00e9xico, Panam\u00e1, Per\u00fa y Rep\u00fablica Dominicana.<\/p>\n<p>Fuente: Gobierno de R\u00edo Negro<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0R\u00cdO NEGRO.-\u00a0El Gobierno de R\u00edo Negro, a trav\u00e9s del Ministerio de Turismo, Cultura y Deporte, particip\u00f3 del curso internacional de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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