{"id":32355,"date":"2017-07-26T09:00:06","date_gmt":"2017-07-26T12:00:06","guid":{"rendered":"http:\/\/patagoniambiental.com.ar\/info\/?p=32355"},"modified":"2017-07-25T19:19:55","modified_gmt":"2017-07-25T22:19:55","slug":"las-zapatillas-hechas-con-basura-que-llegaron-de-mendoza-a-ee-uu","status":"publish","type":"post","link":"https:\/\/patagoniambiental.com.ar\/info\/las-zapatillas-hechas-con-basura-que-llegaron-de-mendoza-a-ee-uu\/","title":{"rendered":"Las zapatillas hechas con basura que llegaron de Mendoza a EE.UU."},"content":{"rendered":"<div class=\"interior-l page\">\n<div class=\"notas-content\">\n<div class=\"container\">\n<div class=\"cuerpoSolo col-lg-6 col-md-8 col-lg-offset-3 \">\n<div class=\"body-nota\">\n<p>Zapatillas sustentables, fabricadas con desechos contaminantes como residuos neum\u00e1ticos y descartes de la industria textil. Estas materias primas permitieron a tres emprendedores mendocinos -Alejandro Malgor, Nazareno El Hom y Ezequiel Gatti, de la empresa Xinca- aunar tres objetivos trazados: lograr un negocio rentable sin descuidar el medio ambiente y con impacto social, ya que\u00a0<strong>las zapatillas son fabricadas por presidiarios<\/strong>\u00a0del penal de San Felipe, en la capital mendocina.<\/p>\n<p>\u201cEmpezamos a estudiar cu\u00e1les eran los problemas ambientales\u201d, cuenta Malgor, uno de los ex rugbiers del grupo emprendedor. \u201cVimos que se desechan por a\u00f1o unos 100 mil neum\u00e1ticos en la Argentina. Como tambi\u00e9n, que<strong>\u00a0la industria textil es una de las que m\u00e1s contamina<\/strong>\u00a0en el mundo, detr\u00e1s del petr\u00f3leo\u201d. Entonces, \u201cpensamos en un producto que use la gente\u201d y as\u00ed surgi\u00f3 la idea de las zapatillas. Hoy Xinca fabrica 1500 pares al mes. El a\u00f1o pasado factur\u00f3 US$ 150 mil y en 2017, proyecta incrementar sus ventas entre 30 y 40%, se\u00f1ala Malgor.<\/p>\n<div class=\"blockquoteItem\">\n<p class=\"quote-character\">\u201c\u200bSon 32 los internos del penal mendocino de San Felipe que confeccionan las zapatillas con suelas de neum\u00e1ticos.<\/p>\n<div class=\"share\">\u00a0Las ventas de la incipiente firma se hacen a trav\u00e9s de Internet y tambi\u00e9n en los locales de Patagonia, tras un acuerdo cerrado con esa marca internacional. El pr\u00f3ximo paso es empezar a vender a Chile, Uruguay y Australia, cuenta el joven mendocino.<\/div>\n<\/div>\n<p>Xinca particip\u00f3 la semana pasada, representando a la Argentina, en un concurso en Estados Unidos promovido por la multinacional de las bebidas alcoh\u00f3licas Pernod Ricard\u00a0<strong>entre otros 30 emprendedores de todo el mundo<\/strong>. Y qued\u00f3 entre los 10 primeros finalistas.<\/p>\n<div class=\"image-trigger pointer\">\n<figure><img decoding=\"async\" class=\"img-responsive intelResolution image-modal-trigger\" title=\"Las zapatillas hechas con basura que llegaron de Mendoza a EE.UU.\" src=\"https:\/\/images.clarin.com\/2014\/03\/27\/BJpNvxS8W_720x0.jpg\" alt=\"Las zapatillas hechas con basura que llegaron de Mendoza a EE.UU.\" \/><i class=\"fa fa-circle fa-stack-2x icon-background1\"><\/i><i class=\"fa fa-circle-o fa-stack-2x icon-background2\"><\/i><i class=\"fa fa-arrows-alt fa-stack-1x\"><\/i><\/figure>\n<p>El taller de las zapatillas sustentables. Foto: Delfo Rodr\u00edguez.<\/p>\n<\/div>\n<p>El ganador del concurso Chivas Venture 2017 fue un tailand\u00e9s que ide\u00f3 un proyecto para fortalecer una de las industrias m\u00e1s fuertes de ese pa\u00eds, el cultivo de arroz. Aunque tambi\u00e9n sorprendieron otras iniciativas tendientes a crear valor y trabajo. Como un original sistema de incentivos, en Nigeria, para quienes reciclen basura y puedan canjear sus puntos por dinero. O la idea de un joven polaco que decidi\u00f3 fabricar barritas energ\u00e9ticas hechas con\u00a0<strong>harina de grillos.<\/strong><\/p>\n<p>Para Pernod Ricard, el evento comenz\u00f3 como una campa\u00f1a de responsabilidad social que, al ganar cada vez mas convocatoria, potenci\u00f3 el incentivo econ\u00f3mico hacia esta nueva generaci\u00f3n de empresarios que no se conforman con el r\u00e9dito econ\u00f3mico.<\/p>\n<p>\u201cMuchas de nuestras marcas est\u00e1n fundadas en emprendedores que buscan beneficios para la comunidad. Y en el futuro habr\u00e1 alianzas muy fuertes, en este sentido\u201d, se\u00f1al\u00f3 Alexandre Ricard, el CEO mundial de Pernod y nieto del fundador de la compa\u00f1\u00eda.<\/p>\n<p>Seg\u00fan el ejecutivo, hoy ya el 80% de la discusi\u00f3n en los nuevos negocios es c\u00f3mo ser\u00e1 el impacto social y sus prop\u00f3sitos\u201d, dijo.<\/p>\n<div class=\"blockquoteItem\">\n<p class=\"quote-character\">\u201c\u200b<\/p>\n<div>\n<p>El nombre Xinca remite a una poblaci\u00f3n guatemalteca que lucha por sus derechos ambientales y de sus tierras.<\/p>\n<\/div>\n<div class=\"share\">La bebida ic\u00f3nica de Pernod Ricard es el whisky Chivas Regal, entre otras espirituosas.<strong>\u00a0En la Argentina, esta marca tiene el 41,2% del mercado<\/strong>, en tanto Johnnie Black tiene el 32% y Johnnie Doble Black, el 14%, seg\u00fan datos de Nielsen\/Scantrack hasta marzo de 2017.<\/div>\n<\/div>\n<p>Las zapatillas sustentables de Xinca ganaron, en 2016, la compulsa de Chivas Venture, a nivel local y eso los eyect\u00f3 hacia nuevos horizontes.\u00a0<strong>\u201cLos consumidores van a dejar de elegir a las empresas que no sean sustentables\u201d,<\/strong>\u00a0vislumbra Malgor. El patrocinio de Pernod Ricard parece comulgar tambi\u00e9n en la visi\u00f3n de esos nuevos negocios.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"bannerId_375680\">Fuente: Diario Clarin\u00a0\u00a0https:\/\/www.clarin.com\/economia\/economia\/zapatillas-hechas-basura-llegaron-mendoza-ee-uu_0_ryPU8grUb.html<\/div>\n<div id=\"bannerId_536240\"><\/div>\n<div class=\"cxense-content col-lg-12 col-md-9 mb20\">\n<div id=\"ENGAGEYA_WIDGET_92410\"><\/div>\n<div id=\"cxense_widget\" class=\"cx-tpinteresar\">\n<div id=\"tpi\">\n<p>te puede interesar<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Zapatillas sustentables, fabricadas con desechos contaminantes como residuos neum\u00e1ticos y descartes de la industria textil. Estas materias primas permitieron a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":32356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[53,1,10],"tags":[],"class_list":["post-32355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-noticias","category-rotador"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.0 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Las zapatillas hechas con basura que llegaron de Mendoza a EE.UU.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/patagoniambiental.com.ar\/info\/las-zapatillas-hechas-con-basura-que-llegaron-de-mendoza-a-ee-uu\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las zapatillas hechas con basura que llegaron de Mendoza a EE.UU.\" \/>\n<meta property=\"og:description\" content=\"Zapatillas sustentables, fabricadas con desechos contaminantes como residuos neum\u00e1ticos y descartes de la industria textil. 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