{"id":48891,"date":"2018-06-27T09:00:27","date_gmt":"2018-06-27T12:00:27","guid":{"rendered":"http:\/\/patagoniambiental.com.ar\/info\/?p=48891"},"modified":"2018-06-26T21:15:58","modified_gmt":"2018-06-27T00:15:58","slug":"se-inauguro-la-primera-asociacion-de-moda-sostenible-del-pais","status":"publish","type":"post","link":"https:\/\/patagoniambiental.com.ar\/info\/se-inauguro-la-primera-asociacion-de-moda-sostenible-del-pais\/","title":{"rendered":"Se inaugur\u00f3 la primera asociaci\u00f3n de moda sostenible del pa\u00eds"},"content":{"rendered":"

Porque la industria de la moda es la segunda entre las m\u00e1s contaminantes del planeta. Porque el poli\u00e9ster, la fibra m\u00e1s utilizada para hacer ropa en el mundo, tardar\u00e1 m\u00e1s de 200 a\u00f1os en descomponerse. Porque se necesitan m\u00e1s de 7000 litros de agua para confeccionar un jean. Porque se venden 80.000 millones de prendas al a\u00f1o. Y porque aprendi\u00f3 de su abuela, que era una recicladora nata, a mediados de 2018 la dise\u00f1adora Alejandra Gougy resolvi\u00f3 fundar la primera Asociaci\u00f3n de Moda Sostenible de Argentina (Amsoar). \u00abMi abuela reciclaba todo lo que hab\u00eda en su casa: descos\u00eda los su\u00e9teres, reutilizaba todo. Quiz\u00e1s era esa cultura del inmigrante que vino de la guerra, pero no tiraba nada y ten\u00eda una verdadera conciencia del valor que tienen las cosas\u00bb, cuenta.<\/p>\n

Son las 16.30 de un mi\u00e9rcoles de junio y, mientras habla, Gougy acomoda tazas y tacitas de porcelana que trajo dentro de una caja de cart\u00f3n. Son para el caf\u00e9 que suceder\u00e1 en un rato -y para evitar el uso de vajilla descartable- cuando lleguen al primer piso de la Fundaci\u00f3n Patagonia los participantes de Sostenibilidad Federal, la primera muestra de la asociaci\u00f3n.<\/p>\n

\n
\u00abYa vengo, voy a ponerme mi uniforme\u00bb, dice Alejandra, mientras desaparece por un pasillo. De las paredes del sal\u00f3n cuelgan prendas en tonalidades terracota, confeccionadas con fibras naturales, tambi\u00e9n hay una reversi\u00f3n del cl\u00e1sico vestido Marilyn realizado con sachet de leche, corbatas hechas con restos de lata de gaseosa, joyer\u00eda moderna con capullos de seda.<\/div>\n<\/section>\n

Gougy regresa al sill\u00f3n donde ocurrir\u00e1 la entrevista con una t\u00fanica blanca sobre el cuerpo que tiene impresos c\u00edrculos hechos a partir de una foto antigua de su familia, tomada en 1800, cuando llegaron de Italia a la Argentina. Ah\u00ed est\u00e1 su abuela Sebastiana, quien adem\u00e1s le ense\u00f1\u00f3 a tejer.<\/p>\n

El descarte salvador<\/h2>\n

Ese fue el principio de Cosecha, su propia marca, que aflor\u00f3 en 2001, cuando decidi\u00f3 literalmente convertir la crisis en oportunidad: solo se pod\u00eda trabajar con lo que hab\u00eda, como los descartes industriales de medias de nylon. \u00abEmpec\u00e9 a reutilizar y a acordarme del tejido que me hab\u00eda ense\u00f1ado mi abuela\u00bb, dice, mientras se\u00f1ala el c\u00edrculo que la homenajea. Diecisiete a\u00f1os despu\u00e9s, Feria Puro Dise\u00f1o, Buenos Aires Fashion Week, Feria ROOMS de Tokio, Madrid, Miami, Medell\u00edn, Chile y Paraguay mediante, Cosecha trabaja mezclando fibras naturales con todo tipo de descartes.<\/p>\n

\u00abSin embargo, yo no considero la ecolog\u00eda algo que solo le concierne al medio ambiente: no puede haber resiliencia ecol\u00f3gica sin resiliencia humana. Todo, el ambiente y nosotros, debe ser sustentable. Por eso, en medio de tanto marketing green, decid\u00ed armar la asociaci\u00f3n\u00bb.<\/p>\n

Para ella, moda sustentable significa trabajar y dise\u00f1ar mirando lo que se est\u00e1 haciendo, \u00abpregunt\u00e1ndote si perjudica o no a la sociedad de hoy y a la de ma\u00f1ana. Pero ser sustentable es tambi\u00e9n incorporar un tipo de conciencia como individuos, qu\u00e9 valores tenemos, si somos respetuosos, unidos\u00bb. Se\u00f1ala que el primer contaminador es el consumidor. \u00abY la industria textil -agrega-, que es famosa por la cantidad de materiales que no son biodegradables o los litros de agua que utiliza. Por eso la asociaci\u00f3n nace de recomponer valores de la sociedad que est\u00e1n ligados directamente a la sostenibilidad. Ya no tenemos m\u00e1s margen\u00bb.<\/p>\n

Un organismo integrador<\/h2>\n

La Asociaci\u00f3n de Moda Sostenible -que ya nuclea a m\u00e1s de 30 dise\u00f1adores, artesanos y joyeros locales como Bi\u00f3tico, Ina Ini, Jos\u00e9 Otero y Aura- es la primera organizaci\u00f3n formal de su tipo en Argentina. Se cre\u00f3 con el objetivo de generar una red de contenci\u00f3n para marcas, emprendedores, proveedores y productores que trabajan en proyectos ligados a la sostenibilidad: \u00abLa idea es poder darles un marco para comercializar lo que hacen porque eso es lo m\u00e1s dif\u00edcil\u00bb, dice Gougy. Pero tambi\u00e9n apostar\u00e1n a contagiar conciencia a consumidores y p\u00fablico en general a trav\u00e9s de talleres, seminarios y charlas sobre pr\u00e1cticas y valores de la sostenibilidad. Mientras se preparan para el primer desfile que har\u00e1n en agosto y el armado de la tienda sostenible en Casa Foa para diciembre, generan alianzas con instituciones y convocan a nuevos socios.<\/p>\n

<\/div>\n
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<\/div>\n<\/div>\n<\/div>\n
Por:\u00a0Solange Levinton<\/a><\/div>\n
https:\/\/www.lanacion.com.ar\/2144299-se-inauguro-la-primera-asociacion-de-moda-sostenible-del-pais<\/div>\n","protected":false},"excerpt":{"rendered":"

Porque la industria de la moda es la segunda entre las m\u00e1s contaminantes del planeta. 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