{"id":63821,"date":"2019-11-01T07:00:42","date_gmt":"2019-11-01T10:00:42","guid":{"rendered":"http:\/\/patagoniambiental.com.ar\/info\/?p=63821"},"modified":"2019-10-30T09:45:55","modified_gmt":"2019-10-30T12:45:55","slug":"la-emprendedora-que-produce-con-orgullo-los-condimentos-mapuche-en-la-araucania","status":"publish","type":"post","link":"https:\/\/patagoniambiental.com.ar\/info\/la-emprendedora-que-produce-con-orgullo-los-condimentos-mapuche-en-la-araucania\/","title":{"rendered":"La emprendedora que produce con orgullo los condimentos mapuche en La Araucania"},"content":{"rendered":"
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Regi\u00f3n de la Araucania.-A cada feria a la que asiste, la emprendedora campesina Ginette Rivera Tralma, de la comuna de Cholchol (lugar de cardos, en mapudung\u00fan), en la Regi\u00f3n de La Araucan\u00eda, va con un traje y joyas t\u00edpicas mapuches.<\/p>\n

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por<\/em>\u00a0Generaci\u00f3n M<\/a>\u00a029 octubre, 2019<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Intenta producir de la forma tradicional mapuche, esa que dejaba el aj\u00ed ahumando encima de los fogones por meses para hacer merk\u00e9n.<\/figcaption><\/figure>\n
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Dice que no lo hace por vender m\u00e1s -produce merk\u00e9n y otros condimentos deshidratados como yerbas para ali\u00f1ar carnes y pescados, semillas de cilantro, poleo, melisa, ajo-piment\u00f3n y manzanilla-, sino que por el orgullo y amor que siente por su cultura.<\/p>\n

Y ese orgullo se traspasa a los sabores.\u00a0Por algo la usuaria de Indap recibi\u00f3 el Premio al Emprendedor BancoEstado en la categor\u00eda Emprendimiento Consolidado y se convirti\u00f3 en la gran estrella de la ceremonia realizada en el marco de la Semana de la Pyme. \u201dEste atuendo es parte de mi vida, es algo que nace de mi coraz\u00f3n y me conecta en forma espiritual con mi pueblo\u201d, dice.<\/p>\n

De las 28 mil postulaciones al premio, ella fue uno de los ocho primeros lugares a nivel nacional y recibi\u00f3 6 millones de pesos. \u201cNo lo pod\u00eda creer, porque soy de un pueblo chico, de una comunidad ind\u00edgena (Juan Pedro Huirc\u00e1n), y all\u00e1 todo es sacrificio y trabajo, no existen los premios\u201d.<\/p>\n

Y aunque Ginette naci\u00f3 en Santiago, se cr\u00edo en el sector Curaco (agua sobre la piedra, en mapudung\u00fan) de Cholchol. Ah\u00ed se cas\u00f3, tuvo un hijo -hoy sonidista y \u201ccatador oficial\u201d de sus productos-, enviud\u00f3 y volvi\u00f3 a encontrar el amor junto a su actual pareja, Juan Lep\u00edn, \u201cmi mano derecha y una persona maravillosa\u201d.<\/p>\n

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Respetando las tradiciones<\/strong><\/h3>\n

Tras ser due\u00f1a de casa durante largos a\u00f1os, en 2009 se decidi\u00f3 a emprender. Vio un aj\u00ed rojo en un diario y le llam\u00f3 la atenci\u00f3n: \u201cPens\u00e9 que en el sur se com\u00eda mucho aj\u00ed, como si fuera mantequilla, y me qued\u00f3 dando vueltas\u201d. Luego particip\u00f3 en una capacitaci\u00f3n en la Escuela de Agronom\u00eda de la Universidad Cat\u00f3lica, donde se hizo un diagn\u00f3stico de los productos que se pod\u00edan trabajar en La Araucan\u00eda, y otra vez salt\u00f3 el aj\u00ed, el cacho de cabra. Prosigui\u00f3 con cursos de innovaci\u00f3n territorial agroalimentaria y deshidratados.<\/p>\n

As\u00ed fue como comenz\u00f3 a producir merk\u00e9n con la marca Curaco Gourmet, respetando la tradici\u00f3n mapuche. \u201cAqu\u00ed no existen secretos, pero se debe distinguir entre quienes trabajan con amor y los que son simples vendedores. Antes el aj\u00ed se dejaba ahumando encima de los fogones por meses y se serv\u00eda merk\u00e9n solo a quienes uno quer\u00eda agasajar, en pocillos peque\u00f1os. Una vez ahumado, el aj\u00ed se tuesta en callana u horno de le\u00f1a y se le echan semillas de cilantro y sal, tambi\u00e9n tostados\u201d, explica.<\/p>\n

Como hab\u00eda mucha competencia con el merk\u00e9n, Ginette decidi\u00f3 incorporar nuevos ali\u00f1os, hechos con productos cultivados en su huerta, que ha desarrollado con la ayuda de Indap.<\/p>\n

Hoy\u00a0comercializa sus condimentos, que cuentan con Sello Manos Campesinas, en tiendas gourmet de Temuco (Pabell\u00f3n Araucan\u00eda), Valdivia, Valpara\u00edso, Vi\u00f1a del Mar y Santiago (Tienda Mundo Rural Palacio La Moneda) y su deseo es seguir conquistando mercados a nivel nacional.<\/p>\n

Fuente:\u00a0https:\/\/www.elmostrador.cl\/generacion-m\/2019\/10\/29\/la-emprendedora-que-produce-con-orgullo-los-condimentos-mapuche\/<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Regi\u00f3n de la Araucania.-A cada feria a la que asiste, la emprendedora campesina Ginette Rivera Tralma, de la comuna de 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